With many of its large enterprise customers determined to transform their data centers to become more efficient, IBM has already done a lot of private and hybrid cloud implementations. While the majority of IBM’s initial efforts have been directed toward packaging private and hybrid solutions for enterprise data centers, in the longer term we expect to see a much broader strategy that includes all aspects of the cloud, including public clouds for SaaS, IaaS, and PaaS. IBM has created a centralized cloud computing organization with a goal of creating offerings that encompass software, hardware, and services.

IBM anticipates a lot of demand for solutions to manage the interface between public and private clouds. For example, IBM’s Blue Business platform supports both public and private cloud interfaces. In this scenario, the customer has a physical box on-site in the data center. This way the customer can have a private cloud inside the firewall that also supports the ability to burst out into the public cloud when they need additional compute capacity or storage.

A key element of the IBM private and hybrid cloud strategy is to offer solutions based on varying customer-driven workloads. These solutions are organized together as IBM Smart Business Cloud. IBM private and public cloud strategies offer solutions based on varying customer-centric workloads.

These solutions are delivered via three consumption models:

✓ Smart Business on the IBM Cloud (public cloud) is a set of standardized services delivered by IBM on the IBM cloud.

✓ Smart Business Cloud (private cloud) provides private cloud services, behind the client’s firewall, built and/or managed by IBM.

✓ Smart Business Systems (cloud in a box) are preintegrated, workloadoptimized systems for clients who want to build their own cloud with hardware and software.

In addition, IBM has a packaged private cloud offering. IBM combines the hardware, software, storage, virtualization, networking, and service management components in one package and adds options for services and financing. This package can include some preestablished connections to public cloud services.

As of August 2009, several categories of workload solutions are available for private cloud implementations, including the IBM Smart Analytics System. The following workloads are currently available:

✓ Development and test: Many organizations have a lot of variation in the demand for test and development resources, making these types of workloads a very practical first step for companies looking to improve data center and IT efficiency and cost-effectiveness. This offering is a private cloud implementation that provides customers with a self-service portal to develop and test on their own. This same service can be implemented inside a customer’s firewall. IBM also has a public cloud offering for this area.

✓ Desktop and devices: End-user connections to desktops and mobile devices are another workload type that IBM has identified as a requirement for private clouds. Companies want their users to access applications from anywhere (at any time) by using thin clients or other Internet-connected devices. This cloud service provides the technology infrastructure for these user environments.

✓ Infrastructure storage: IBM is offering access to storage on demand in various ways. Customers can install the IBM Smart Business Storage Cloud behind the firewall in the data center. Customers can also buy hardware with the virtual image of hardware and software required for additional storage. IBM also has an option for customers to buy on demand storage on the IBM public cloud.

✓ Infrastructure compute: This offering is IBM’s version of computing power on demand. This large enterprise offering has shared virtual images on the IBM cloud. IBM has partnered with Amazon and Google to add its middleware Software as a Service model in the Amazon and Google cloud environments.

In keeping with its strategy of providing packaged solutions to help companies get up to speed quickly, IBM also offers its IBM Cloudburst appliance, a family of preintegrated hardware, storage, virtualization, and networking with built-in service management.

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